Be sure to check them out as soon as you get the chance. Thankfully, the Internet is home to quite a few appropriate sites that can provide users with top-notch experiences. If you want your sports betting experience to go off without a hitch, however, you need to find the right website. Jared Rinehimer, the AG’s chief of data privacy and security, said the office is “concerned that these types of features when incorporated into sports betting apps will lead to substantial public harm by encouraging problem gambling.”Īttorneys asked for several regulations to be considered – including aligning online gambling rules with state consumer protection law, requiring that customers be given “frequent, clear, and conspicuous opportunities to opt out of this type of marketing,” and implementing strong age verification systems to exclude the under-betting-age population.Sports betting on the Internet can be a thrilling experience for anyone. If the apps collect user data, they could deploy targeted “nudges” to remind players to place bets even if it wasn’t on their mind at the time. Not only could young people be “unduly exposed to potentially addicting products,” the AG’s office warned, but the design of these apps could keep even of-age players hooked. Moore said that is a “considerable concern,” but one “which we think is potentially fixable in the very short term” by requiring operators to exclude potential advertising targets based on age. This is a deviation from advertising policies for other products with public health implications like alcohol or marijuana, he said, “and the burden should be placed squarely on the operators to show why any particular promotion should be permitted here.”Ĭonnected TV platforms like Hulu or YouTube TV could show ads to audiences far too young to gamble, attorneys said. Promotions for the new apps have digitally papered Massachusetts, many offering credits or “referral bonuses, which often lock users in for a particular period of time or until they have spent a particular sum of money,” assistant AG Moore said. They elaborated in a nine-page letter calling for stronger regulations in the online gambling advertising space. Just a day before the first launch, representatives for Attorney General Andrea Campbell told the Massachusetts Gaming Commission that significant concerns remained about making sure sports betting is safe for consumers and does not target people under the betting age of 21. Online sports betting’s entrance into the state landed with an awkward but appropriate twist – March is Problem Gambling Awareness Month. The fast-moving sports betting industry, legal nationwide for less than five years and signed into Massachusetts law last fall, is one of several Massachusetts revenue streams monetizing a potentially addictive activity. Operator revenue from mobile betting is taxed slightly higher – at 20 percent – than the 15 percent rate for in-person wagers. Lawmakers have long estimated about $60 million in state revenue each year from taxes on casino and operator revenue from sports betting. Betway is aiming for an early 2024 launch. Four other apps granted initial approval could be on the way soon – the gambling app betr hopes to be running in the state by next month, followed by mid-year additions Fanatics and BallyBet. All were set to launch on Monday morning. The Boston-based DraftKings was one of six apps ready to go on Friday, after the gaming commission also voted to grant Category 3 operating licenses to FanDuel, BetMGM, WynnBet, Barstool Sportsbook, and Caesars Sportsbook. Of its humble Watertown roots and its 1,300 local employees, he said, “we are the true hometown team in Massachusetts and I can’t wait for local eligible customers to experience world class mobile sports betting with us.” “While our company presence is now international in scale, Massachusetts remains our home,” CEO Jason Robins said. Local legislative leaders, including House Speaker Ron Mariano, and sports stars celebrated the milestone outside DraftKing’s Back Bay headquarters. The state crossed that line with fanfare on Friday.
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